Actis


Client
Actis

Deliverables
Design strategy
Concept development
Art direction
Visual identity
Brand guidelines

Year
2021

Agency
Seventy Agency



Actis is a leading global investor in sustainable infrastructure with 18 offices around the world and with investments in 50+ countries. Their global experience, operational knowhow and strong culture allow them to create global sustainability leaders. Since inception, they have raised US $24 billion to invest in a better tomorrow.

My role in this project was to help Actis redefine their visual identity based on strategic insights and to align it with the company's desired shift. The work resulted in a guidelines document, which is manifesting the new identity together with rules for usage.




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