Matsmart

Developing a new identity & shopping experience for swedens largest food waste movement. Long live the food!

Role Head of Design
Company Matsmart
Place & Year Stockholm 2018

Background

For two years I was employed at Matsmart, a fast growing and expanding start-up company based in Stockholm. Matsmart is taking on the challenge of reducing todays food waste, operating primarily in Scandinavian countries.

My responsibilities stretched from creating a new look and feel for the companies brand, to increase user satisfaction throughout the entire shopping lifecycle by improving Matsmart's webservice on mobile and desktop.

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Before the Redesign

It was quite challenging to redesign Matsmart’s brand in the beginning, but as my understanding of the companies’ core values and user needs constantly grew I was able to create, test and integrate new design guidelines. Furthermore, after several user workshops and tests we were able to investigate further user needs and rebuild the service platform accordingly.

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